About
Faizan Ahmed is Online Marketing Manager at embedded ocean in Munich and has been part of the Xentara team since 2023. He's a marketer who codes. He runs SEO and AI search for Xentara, working to make sure engineers find the right answers whether they search on Google or ask ChatGPT. He also shapes the content strategy behind xentara.io and this knowledge base, using analytics to work out which topics actually help buyers make decisions, and he built the platform you're reading this on. When a question about industrial software comes up, he usually tests the answer himself before writing about it. His open-source Xentara TUI, for example, lets an AI assistant work with a live Xentara system. He studied consumer science at TUM, which is why he cares as much about how people find and choose technology as about how it works.